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EmailIn a previous post, I shared my view that “innovation management process” is not an oxymoron – and that innovation can indeed be managed as a process.
In fact, I believe innovation must be managed as a process – not as random Eureka moments. Research shows this is how “built to last” companies such as GE and P&G approach innovation.
Ok, that settles that! The next question is:
How do you start implementing an innovation process at your organization?
I’ll share my thoughts on this question today.
First Step in Innovation Management Process
The first step in any process is to understand what are:
- Our desired final outputs, and
- Our raw materials
Once we understand this, we can design a process that systematically converts our raw materials to our desired outputs – much like a well-designed manufacturing process.
For innovation process at most organizations, the following is likely true:
- Our desired outputs = Successful products & services
- Our raw materials = Ideas
So, a good innovation management process will:
- Get good quality raw materials (Ideas), and
- Convert them into desired outputs (Successful Products & Services).
Alrighty, then. So, the first step in building an innovation process at your organization is: Have a clear understanding of your desired outputs as well as raw materials.
In my future posts, I’ll share practical steps you can use to build your innovation management process. Such a process can help your organization innovate successful products & services – over and over again!
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